World?s First Free2Play Open World Game Shows Blockbuster Chops at Launch,
Broadens its Appeal with Fast New ?Fight Club? Mode
Irvine, CA - December 15, 2011 - GamersFirst, a leading publisher of
Free2Play? massively multiplayer online games, today announced that APB Reloaded
has surpassed 3 million registered users. The incredible milestone comes shortly
after the game?s launch onto Valve?s Steam? network where it has quickly carved
a place among the most popular free games, ranking second at the time of this
writing. APB Reloaded is also being supported by major retailers, with a boxed
version hitting shelves soon at Wal-Mart, Target, Best Buy and GameStop stores
across North America. Buyers of the game at retail can get more than $50 worth
of value including unique in-game items for a suggested retail price of $29.99.
To bolster its launch, GamersFirst has released the game?s first major content
update with the introduction of Fight Club. Fight Club is an entirely new game
mode that adds fast-paced third-person shooter play set in new maps within APB
Reloaded?s city setting. It translates to a distinct new game play experience
now available to players. APB Reloaded is the world?s first Free2Play open world
action game, distinguished by its immersive player-versus-player (PvP) urban
warfare premise and deep customization of characters, cars and other features.
For trigger happy gamers, Fight Club delivers a pick-up-and-play mode that?s
essentially a session-based online shooter with vehicles.
?We recognized the potential for APB Reloaded to be a true breakout hit in the
Free2Play category all through beta testing,? said Rahul Sandil, SVP of
marketing and business development for GamersFirst. ?We quickly amassed a vocal,
dedicated community, and they?ve been instrumental in growing the game and
helping better the experience. We also attracted a partner in [a]list games, a
digital game market maker who launched a worldwide campaign to raise the game?s
visibility and help it appeal to a broader audience. Ultimately, players who
discover a new free game decide if there?s enough value and quality to keep
playing, and APB Reloaded?s trajectory tells us a growing number are being blown
away by what they?re getting.?
Powered by Epic Games? Unreal Engine 3, APB Reloaded features a rich experience
similar to what players expect in premium packaged games. Players enter the city
of San Paro to unite and fight with anarchist Criminals or join the street
justice Enforcers. They don?t just play in the game?s open world, they live in
it. In the action districts, it?s all about epic PvP combat, joining turf wars
against enemy factions or running missions to gain money and notoriety. Here,
the city and everything in it is there to take, or lose. In the social
districts, players can share all of their creations, from custom looks and
modified cars to their own mixed music. The opportunity for self-expression is a
big part of APB Reloaded, enabled by a toolset and customizable features that
are second to none.
With the addition of Fight Club, players can now dive into the most visceral
part of the game ? combat in and outside of vehicles ? as a session-based
third-person shooter. Fight Club lets up to 32 players battle it out in
closed-off areas of the city, fighting for loot and boosting in-game status in
modes such as Team Deathmatch and King of the Hill. The experience is uniquely
APB Reloaded, playing out as virtual cops fighting criminals in an urban
setting, and punctuated by mayhem, destruction, and the ever-present danger of a
fast and furious drive-by.
To get up-to-date information on GamersFirst and APB Reloaded?s Community and
Fan Pages, check out the following links:
Facebook ?
http://www.facebook.com/APBReloaded
Development Blogs ?
http://apbreloaded.gamersfirst.com;
Website ? http://www.APB.com
Twitter ? @APB_Reloaded @GamersFirst
About GamersFirst
GamersFirst is the leading Free2Play? MMO game publisher in the Western
hemisphere. GamersFirst.com serves more than 30 million players in over 160
countries with offices throughout the Americas, Europe and Asia. GamersFirst.com
features the hit MMOG's Knight Online, Fallen Earth, Sword2, and War Rock and
future hits APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom:
Living Universe. Read more about the company and its games at
http://www.GamersFirst.com.
About [a]list games
[a]list games is redefining how game makers can engage and generate audiences
for emerging categories in video games, as a partner who invests in and executes
their product campaigns. Operating inside a full-service ad agency with 18 years
of game industry pedigree, the company excels in creative solutions to drive
discoverability and purchase intent in the increasingly competitive marketplace
for online, mobile and social games. Its aim is to help game companies lacking
funding and resources to bring their products to market effectively, including
independent developers unable or unwilling to sign with traditional game
publishers. Since launching in February 2011, [a]list games has partnered with
GamersFirst on their premium free-to-play PC game APB Reloaded, and with Online
Warmongers on their realistic free-to-play online shooter War Inc. Battlezone.
For more information, please visit
http://www.alistgames.com. |
