Nexons MapleStory franchise will be expanding to Facebook when MapleStory
Adventures launches on July 27. This movement marks Nexons progression into
social gaming territory with one of its most popular original properties that
boasts more than 100 million players worldwide and has shown no signs of slowing
MapleStory recently set a new record for the highest number of concurrent users
in Korea when 417,380 players logged in at the same time. Players are drawn to
MapleStorys colorful anime-style aesthetic, compelling gameplay mechanics and
engaging plotlines. This formula has helped attract its huge worldwide player
base that includes more than eight million registered users in North America. In
December, MapleStory broke its own records in North America when more than
136,000 players logged in at the same time.
Optimized for the Facebook platform, MapleStory Adventures will offer the same
winning ingredients as the original MapleStory. Exclusive to MapleStory
Adventures, players will be able to interact with their friends by inviting them
to complete quests. When hired, friends avatars will appear alongside the
player to help attack enemies through asynchronous play. Players can also send
gifts to their Facebook friends allowing both parties to boost energy and level
up their skills.
During a recent 11-day closed beta test, MapleStory Adventures almost
immediately reached its beta cap of 30,000 players and amassed more than 40,000
likes on Facebook. During the short beta period, players participated in
quests more than 862,000 times and picked up 14.2 million items like gold and
MapleStory Adventures has the potential to make a huge impact and really shake
things up in the social games space, said Daniel Kim, CEO of Nexon America.
While this does not represent a shift from our core business, we definitely see
the Facebook space as a promising market for our games, starting with MapleStory,
one of our most popular titles not just in North America but in online gaming
MapleStorys expansion into multiple gaming platforms isnt stopping with
Facebook. Beyond MapleStory Adventures, Nexon has also released MapleStory
Cygnus Knights Edition for the iOS platform. Cygnus Knights Edition is the
second MapleStory iOS title in the Nexon Mobile catalogue and has received a
four-star user rating within just two weeks in the Apple App store.
Nexon is also investing heavily in massive new content for the PC version of
MapleStory. This summer Nexon introduced the Chaos patch to MapleStory in North
America, which features a series of massive updates that has so far included: a
new world, a crafting system, a personality trait system and character class
rebalancing. As part of the summer updates, the Age of Battle will come to
MapleStory on July 20, which includes the highly anticipated PVP system for
North American players.
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